The way in which woman are viewed, in 50 Cent’s
music video for ‘candy shop’
At the beginning
of the music video it is made apparent that the song is called ‘candy shop’ but
shows a man entering a mansion full of girls. This shows that the candy is in fact
the women and that they can be bought. Upon entering we see the building is
full of women all in skimpy, seductive clothing, some wearing underwear and
lingerie. They appear to be very confident, but show little respect for
themselves in the fact that they’re seen as objects, as 50Cent interacts with a
number of the women and is very seductive to each. One girl is also seen
dressed up in a nurse’s outfit pushing herself up again him, as several of the
other girls did. They dance around with barely any clothing on, showing a large
amount of skin, and dance very provocatively and making certain private areas
very noticeable. Whips are also used in this video which makes the video a
whole lot more heated. The man in the video (50cent) clearly appreciates the
women, though not for the right reasons. Many people may think that the video
downgrades women, and shows little respect for women’s values, showing them as
sexual objects that can be paid off.
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